Road Safety

We provide services in the field of road safety, which are in particular intended for:

  • organizations engaged in the field of road safety
  • municipalities and regional government
  • police, when taking preventative measures
  • companies engaged in the field of road safety
  • advertising agencies, when creating road safety materials
  • journalists

Road User Safety

People either do not make use of safety features that are at their disposal, or they
use them in a wrong way (e.g. safety belts, child safety seat, reflective elements, bicycle helmet).

They do not understand the physical forces involved in a traffic accident (large
breaking distances differences resulting from relatively small speed differences,
they do not realize that back-seat passengers who are not strapped in can kill people seated in front of them, that even a slow-speed collision can cause fatal injuries, that airbags kill people who are not strapped in, or who rest their feet on the dashboard, etc.).

The in-depth accident investigations we take part in show that a large part of accidents
result in tragic consequences unnecessarily.
The goal of prevention is to provide information that will persuade road users about the
meaningfulness of safe behavior and to comprehensibly demonstrate the

correct use of safety features.

Preventative Training and Education Programs
Within the scope of its research, Aurel CZ has developed several unique preventative
programs for effective presentation of road safety issues for various target
groups: children, drivers, the wide public.

These programs are realized on behalf of various subjects who support road safety:

  • townships
  • districts of statutory cities
  • state administration
  • non-profit organizations
  • companies engaged in road safety

Preventative Materials
The highlight of the development activities is the collaboration in the Škoda Auto Road Safety Research project (Výzkum dopravní bezpečnosti Škoda Auto), which is not only a source of valuable discoveries, but also an great environment for the creation of unique materials. A series of preventive crash tests is one example that shows the effects of a car collision on the crew of a car where safety precautions are ignored as compared to a situation where everything is done right.

The in-depth traffic accident investigations we take part in show that a large part of accidents result in tragic consequences unnecessarily.