Safety of traffic participants
People are not using safety equipment, which they have available, or they use them
wrong (e.g. seat belts, child seat, reflective elements, bicycle helmet).
They do not realize, which physical forces and laws apply in the event of an accident (big
difference in braking distance at a relatively small speed difference, rear passenger without seat belt
kills the people in the front, the impact even at a relatively low speed has the ability to kill, the airbag kills the unstrapped or the one who has legs on the dashboard, etc..)
The deep accident research in which we are involved shows that a large
proportion of accidents have unnecessarily tragic consequences. We then use our research experience in the creation of preventive projects and materials in order to offer the general public such information that convinces road users of the meaning of safe behavior.